Website Design · Sole traders & small businesses
Website design with a clear purpose.
Unique, responsive websites for sole traders and small businesses, designed around your business, your audience and what you need the website to achieve.
Based in Chesterfield, serving Derbyshire, Nottinghamshire and surrounding areas, and working remotely with businesses across the UK.
Williamson Labs — own-brand homepage design study.
Designed around your business
Built around your business, not a template
Your website should reflect your identity, speak to your audience and help people understand what you offer.
Every design is shaped around your business, content and goals. It is a considered approach to your online presence, rather than a one-size-fits-all design with a different logo.
Starting a new business, or ready for your existing website to better represent what you do? We’ll work with you to find the right structure and visual direction.
Selected work
Website design projects.
Completed client websites, from service-led redesigns to an online shop, presented across desktop and mobile.
Blinds By Grace
Made-to-measure blinds, shutters and awnings
An outdated WordPress website with maintenance and security issues needed rebuilding without losing the business’s established identity.
Williamson Labs redesigned and rebuilt the site around its existing branding, migrated the content and added new service pages. Responsive design, image optimisation, SEO, accessibility, performance and security work completed the rebuild.
The result is a more secure website that is easier to navigate, maintain and expand, with a better experience on mobile and tablet.
Williamson Labs continues to provide hosting and ongoing website support.
Blinds By Grace — Bay Window Shutters service page, desktop and mobile.
MRA Leathers
Made-to-measure motorcycle leather suits for riders and racers
MRA Leathers needed its first website to establish an online presence and sell its made-to-measure suits.
Williamson Labs designed and built a WordPress website with a WooCommerce store and product catalogue, bespoke sizing and customisation options, individual pricing, and payment and shipping setup. Product photography, content creation, responsive design, SEO, security and performance optimisation were also included.
Customers can now discover the business, browse products, place and pay for orders online, and get in touch.
Williamson Labs provides ongoing hosting, maintenance, performance optimisation and site-health monitoring.
MRA Leathers — homepage, desktop and mobile.
Cooltek Limited
Heating, ventilation and air conditioning installation and repair
An unreliable existing website with broken images and assets needed a complete replacement and a better experience across devices.
Williamson Labs recreated the site while retaining its established branding, migrated the content and images, and repaired broken assets. Responsive design, SEO, accessibility and performance optimisation made the replacement easier to use and maintain.
The finished website is more reliable, faster to load and works properly on mobile and tablet.
Ongoing provision includes website and email hosting, maintenance, backups, security monitoring and support.
Cooltek Limited — homepage, desktop and mobile.
The right kind of website
What can we build?
From a first online presence to a more capable existing site, the format follows what you need it to do.
New business websites
A clear online home for a new or growing business.
Website redesigns
Rethink an existing site around what your business needs today.
Brochure, portfolio & information sites
Explain your services or organisation, including suitable charity and non-profit projects.
Landing & one-page websites
A focused page for a service, campaign or specific audience.
Blogs & content-led sites
A useful structure for publishing articles, news and other content.
E-commerce websites
An online shop scoped around the pages, products and functionality you need.
Booking, appointment and other project-specific functionality can also be incorporated where required.
E-commerce websites are available, with the scope and individual quotation based on the pages, number of products and functionality required.
WordPress is an option where suitable. The platform is selected around the project, rather than made compulsory.
Practical foundations
What’s included as standard
A considered design is supported by the practical details that make a website useful.
Unique design
A client-specific design shaped around your identity and goals.
Responsive design
Mobile and tablet optimisation, alongside the desktop experience.
Performance optimisation
Attention to loading and performance as part of the build.
Basic technical SEO
A sound technical starting point for search engines.
Accessibility considerations
Consideration for different users, devices and ways of navigating.
Privacy & cookies
Privacy notice and cookie information appropriate to the site, with consent controls where required.
Analytics where needed
Analytics included where appropriate to the agreed project.
Contact forms where needed
Enquiry forms where they are needed for the website.
Content guidance
Advice on required content and how it should be structured.
Supplied-copy refinement
Clarity, visitor appeal and search friendliness for your supplied copy.
Words and images
Your content, presented properly
You normally provide the text and images for your website.
Williamson Labs advises on what content you need and how to structure it, then refines your supplied copy so it is clear, appealing to visitors and search-friendly.
Full copywriting is available as an additional service.
From first conversation to launch
A straightforward design process
A clear sequence keeps the project grounded in your business and the agreed scope.
Discovery
Understand your business, audience and what the website needs to achieve.
Structure & Content
Plan the pages and content, with guidance on what you need to provide.
Design
Shape a unique visual approach around your business and goals.
Build
Develop the website on a platform suited to the project, including responsive behaviour and agreed features.
Review
Review the site together and address feedback against the agreed scope.
Launch
Prepare for launch and coordinate with the chosen hosting arrangement.
Ongoing Support
Discuss support after launch or handover, with arrangements agreed separately.
A direct, practical relationship
Why choose Williamson Labs for your website?
Work with someone who understands the website and the technology around it.
Direct contact
Deal directly with the person designing and building your website, rather than through an agency account manager.
Technical knowledge
Website design backed by hosting and broader IT knowledge.
Security-minded
Security awareness informs the decisions made during the build.
Accessibility considered
Usability across different users and devices is considered.
Straightforward advice
Practical recommendations based on what your business needs.
Local when useful
Meet in person around Chesterfield, Derbyshire and Nottinghamshire where practical, with remote collaboration available elsewhere.
After launch
Hosting, support or handover — your choice.
Optional Website Hosting
Website Hosting is available separately from Williamson Labs, giving you one point of contact for your website and its hosting. Already have suitable hosting? Your completed website can be handed over for use with your existing provider.
Support or handover
Once your website is live, we can discuss further updates, technical support and ongoing maintenance, or arrange handover of the completed website. Any ongoing support is agreed separately.
A good place to start
Website Design FAQs
Do I need to be based near Chesterfield?
No. Williamson Labs serves Chesterfield, Derbyshire, Nottinghamshire and surrounding areas, with in-person meetings where practical. Website projects can also be completed remotely for businesses elsewhere in the UK.
Can you redesign my existing website?
Yes. We can discuss your current website, what needs to change and what you want the new design to achieve.
Do you build e-commerce websites?
Yes. The project scope and quotation depend on the pages, number of products and functionality required.
Do I have to use Williamson Labs hosting?
No. Website Hosting is a separate, optional service. If you already have suitable hosting, the completed website can be handed over for use with your existing provider.
Do you write the website content?
You normally provide your text and images. Williamson Labs advises on structure and refines supplied copy for clarity, visitor appeal and search friendliness. Full copywriting is available as an additional service.
What platform will my website use?
The platform is selected to suit your project. WordPress may be appropriate for some websites, but every project is considered on its own requirements.
Ready to discuss your website?
Tell us about your business and what you need your website to achieve. We’ll start by understanding your requirements and discussing the right approach for your project.